Oh. And prepare yourself for a picture overload ;-)
Did you know that HEMA has their own 'happy socks'? They are much cheaper than the real deal and so adorable. I'm in love with the pineapple ones!
When I entered I got a press pass and I was also offered a tour by a very kind intern. I spoke to some PR, marketing and social media workers as well. It was really nice to get a better inside in the company.
Some items you can already order online at the HEMA webshop, but most of them will be available in April 2015. Check their site for new products!
Now, if this wasn't colorful eye-candy.. Let me know what your favorite new item is of HEMA! I'd love to know :D